Mission & Value
To take coffee lovers on an extraordinary journey with every sip of coffee, as 101CAFFE’ travels around Italy to find the best roasteries.
101CAFFE’ is a journey in every sip.
Choose from more than a hundred types of products made for every kind of coffee machine, to suit your preference for the origin of coffee, its blend and its taste.
Temperature and timing are medium (not so quick, not so slow) and the final result is a medium roasting called “blonde” to keep save cream and aroma.
The coffee is roasted quickly with high temperatures so beans are almost burn and roasted really dark. The taste is bitter.
The coffee is roasted slowly and for more time with low temperatures so beans are medium roasted. The taste is more delicate and full of flavors (particularly fruits).
The roasting process is shorter and temperatures are not high, so we’ve a light roasted coffee. The taste is rich of aroma but the coffee is light (not strong).
The roasting process is slow and the roaster coffee on beech wood so the process is particular ’cause caught also wood flavors.
Flavored ground coffee can have a natural taste or can be realized adding ingredients.
Our aim is to guide you through the maze of coffee products to select and experience your favourite blend.
From passion to concept
A close group of friends and entrepreneurs, over a few coffee sessions, were observing the rapidly expanding “Nespresso” market. At the time, the consumer market for coffee was restricted to a closed system by major commercial brands.
However, this meant that hundreds of independent Italian coffee roasters were bypassed and not part of the large-scale distribution chain.
Seeing an opportunity, the group decided to comb through Italy to search for these coffee artisans, to make their products compatible with the commercial machines, thereby bringing what was once inaccessible to the coffee-loving public.
101CAFFE’ was thus launched in 2011. It is today a retail and online store specialising in the sale of premium coffee in all forms. Pods, capsules, beans and ground, all from the best Italian roasting companies, selected region by region to bring you all the quality and tradition of Made in Italy craftmanship.